LETTER FROM THE CO-CEOs

“WE STAND FINANCIALLY STRONGER AND ARE EQUIPPED TO BUILD ON THIS SOLID FOUNDATION WITH THE CONTINUED SUPPORT OF OUR INVESTORS, OUR PARTNERS, AND OUR EMPLOYEES.”

ABOUT YOU Group’s Management Board

Celebrating a decade with ABOUT YOU, we are proud of our journey. The ABOUT YOU Group has evolved into ABOUT YOU, one of Europe’s leading online fashion stores, and SCAYLE, one of the fastest-growing software-as-a-service commerce platforms.

In FY 2023/2024, we improved profitability, setting the stage for profitable growth. Founded with a mission to digitize the shopping stroll for Gen Y&Z, our strategy has attracted millions of customers, with 12.3 million active customers in the past year and over 33 million since our launch.

“WE STAND FINANCIALLY STRONGER AND ARE EQUIPPED TO BUILD ON THIS SOLID FOUNDATION WITH THE CONTINUED SUPPORT OF OUR INVESTORS, OUR PARTNERS, AND OUR EMPLOYEES.”

ABOUT YOU Group’s Management Board

Highlights

EUR million
Group adjusted EBITDA
EUR million
Free cash flow
x
Average order frequency
in FY 2023/2024

KEY FIGURES

FY 2023/2024 FY 2022/2023
User sessions per month (LTM in million) 126.9 133.1
Mobile sessions (LTM in % of user sessions) 89.6 87.1
Active customers
(LTM in million)
12.3 12.7
Number of orders
(LTM in million)
37.8 39.4
Average order frequency (LTM) 3.1 3.1
Average order value (LTM in EUR incl. VAT) 58.0 54.8
Average GMV per customer (LTM in EUR incl. VAT) 177.7 169.6
Group results of operations
Revenue (in EUR million) 1,935.2 1,904.6
Adjusted EBITDA (in EUR million) 3.2 (137.0)
Adjusted EBITDA (as % of revenue) 0.2 (7.2)
Group net assets and financial position
Equity ratio (as % of total assets) 23.4 31.0
Free cash flow (in EUR million) 9.0 (261.0)
Other key figures
Employees (as of reporting date) 1,233 1,282

10 YEARS
WITH YOU,
10 YEARS
ABOUT YOU

Take a stroll through ABOUT YOU's ten-year journey, digitizing shopping with inspiration and personalization. Evolving into a listed Group, it demonstrates innovation, expansion, and resilience.
2014

GOING ON A ­SHOPPING STROLL, BUT ONLINE?

"I’m strolling, not sure what to buy today." – ABOUT YOU's journey started when the Co-Founders interviewed shoppers making impulsive purchases in Hamburg’s shopping mall, leading to digitizing offline shopping for Gen Y&Z. Launched in 2014, ABOUT YOU offered 100+ brands, including its own labels ABOUT YOU and EDITED.
2015

PERSONALIZATION FOR THE WIN

Expanding to Austria and Switzerland, ABOUT YOU’s app won the Show Your App award. Its strong emphasis on personalization through recommendations, profiles, and the personal feed set it apart. ABOUT YOU, Germany's fastest-growing e-commerce startup, ensured users to find "Your style in every item".
2016

INFLUENCER-DRIVEN

Total active customers exceeded 1 million in marking a cornerstone for ABOUT YOU's influencer-driven strategy. With the launch of YOU&IDOL, ABOUT YOU collaborated with influencers to co-create exclusive collections. This mobile-born approach combined engagement with conversion, leading to more exclusive capsule collections and personal brands in the following years.
2017

BEYOND BORDERS

ABOUT YOU expanded internationally outside of DACH, targeting new markets like Belgium and the Netherlands. Celebrating its third birthday, the spectacular ABOUT YOU Awards recognized creative influencers in six categories, and Lena Gercke co-created her first exclusive collection.
2018

HAMBURG’S FIRST UNICORN

Hamburg celebrated its first digital startup Unicorn: ABOUT YOU secured a valuation of over $1 billion following a funding round of around $300 million led by Heartland A/S. This investment fueled international expansion to Central and Eastern Europe, along with launching its software-as-a-service business.
2019

OFFLINE EVENTS, ONLINE BUZZ

"Exclusive for Everyone" – ABOUT YOU launched the three-day Fashion Week during Berlin Fashion Week 2019, offering consumers exclusive access to the fashion world. Shortly after, ABOUT YOU PANGEA Festival debuted in August, drawing 20,000 visitors for four days of music, sports, culture, and fashion.
2020

NEW NORMAL

Amid the Covid-19 shift from offline-to-online fashion, ABOUT YOU expanded its European footprint, launching in 11 new markets with a rapid, cost-effective go-to-market playbook. Pandemic restrictions prevented launch events, and loungewear replaced going-out wear as ABOUT YOU’s best-selling product category.
2021

TRENDING ON THE CAPITAL MARKET

ABOUT YOU debuted on the Frankfurt Stock Exchange at EUR 23.00/share, hitting a market cap of EUR 3.92 billion, raising gross proceeds of c. EUR 657 million on June 16. Simultaneously, the B2B business rebranded as SCAYLE, solidifying its position as a top SaaS provider, offering a modern, cloud-based enterprise shop system to retailers and brands.
2022

IN MOTION

ABOUT YOU expanded further, now active in all key markets in Continental Europe, offering worldwide shipping to around 100 countries in total. International events like ABOUT YOU Awards & Fashion Week debuted in Milan. Celebrities like Dennis Schröder, Bella Hadid, and Katy Perry co-created their first exclusive collections with ABOUT YOU.
2023

PUSHING FORWARD, EVEN WHEN MARKET VOLATILITY PUSHES BACK

ABOUT YOU demonstrated resilience amid a challenging market. Shifting focus from growth to profitability, it pushed forward to optimize costs and stabilize growth. The Group delivered its first profitable quarter post-listing and spun off SCAYLE GmbH into a separate legal entity for greater autonomy and flexibility.
2024

BREAKING EVEN

Celebrating its 10th anniversary, ABOUT YOU seizes market volatility for profitable growth ahead. In FY 2023/2024, it achieved break-even on Group adjusted EBITDA level and progress on strategic initiatives, including founding SCAYLE Payments GmbH and the expansion of SCAYLE GmbH to new markets.

ESG REPORT FY 2023/2024

ABOUT YOU’s ESG Report FY 2023/2024 was published on May 15, 2024. It can be accessed and downloaded below.